Creative & Art Direction.
Obsessed with ideas and crafting them into things people (hopefully) love.
RUNNING THROUGH HI-TEC’S ICONIC 50-YEAR HISTORY
To celebrate HI-TEC’s 50th anniversary, and the launch of the new “ORIGINAL SINCE” range, the “RUN THROUGH TIME” campaign took users on a journey through the brand’s iconic past and into their innovative future.
Rereleasing a pair of sneakers worn by Madiba.
Hi-Tec had an incredible provenance story waiting to be told. I got to develop the look and feel for the launch of the Freedom 67s. Putting Hi-Tec in the conversation with sneakerheads around the world.
Remastering whisky with music.
Bain’s Cape Mountain Whisky is “Whisky Remastered”. So, what if we changed the way whisky is made by distilling it to the music of Tellaman? I developed the look and feel for this campaign rooted in experimentation.
Predicting “only the good” stuff.
Sir Fruit produces fruit juice that contains “Only the Good Stuff”. At a time when the news in South Africa was predicting bad things to come we set out to focus on “only the good stuff” with a digital experience that predicted your (good) future.
Helping the heartbroken find love again.
When a “certain” mayonnaise announced its discontinuation in South Africa heartbroken brand loyalists took to social media to express all 5 stages of grief. We showed them they can indeed find love again with something special from Nola Mayonnaise on Valentine’s Day 2023.
These are some of the worst ideas I’ve had.
“There are no bad ideas” is something someone says to make everyone feel comfortable sharing their ideas in a brainstorm. There are absolutely bad ideas. And I love them. I share my worst ideas as part of a personal project called The Book of Bad Ideas.