Predicting “Only the good stuff”.

Sir Fruit

Give me the short version:

Sir Fruit’s cold-pressed juices contain “Only The Good Stuff”. In a world full of bad news, we set out to predict a good future through a microsite and social experience. Introducing the GoodFutureBot.

Only Good predictions.

We created a microsite called the GoodFutureBot which served a single purpose: to predict the users’s future. We ran ads on social media that tapped into the “doom-scroll” mentality and intercepted with something “good”.

Watch the case study below.

CAse study

  • Prediction 173

  • Prediction 803

  • Prediction 783

  • Prediction 124

  • Prediction 734

other creative Credits

• ECD: Mike Barnwell • Creative Director: Camilla Clerke • Copywriting: Dylan Rohleder • Front-End Development: Brendan Arries • Front-End Development: Mareli Basson • Case Study: Maxine Murray